I found 380 degrees for 45 seconds worked best for these waffle weave towels. I think using the lower temp and less time kept the weave from being completely crushed down.
For pressure, we want to press down until the foam is compressed about halfway. Hold the pressure for the entire 45 seconds and then remove the heat.
Peel back the sublimation print and reveal your new gorgeous towel.
If you find that the waffle is a little crushed, run a lint roller over it in both directions and that should lift all the fibers back up.
If there are any press marks around the outside edge I have success getting rid of them by going over them with my EasyPress Mini.